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🎯 Qualtrics K-12 Experience Management Session
Summit 2026 | March 17, 2026 | 40 minutes
📄 Download Full Transcript (Original PDF)
Presenters
P
Patrick
Principal Solution Engineer, Qualtrics
Former: 15 years in Vancouver Public Schools (WA) — Middle school teacher, digital learning coach, HS/MS administrator
N
Nick
Qualtrics K-12 Solutions Lead
Session Overview
This session focused on evolving K-12 Experience Management from ad-hoc surveys to a systematic, programmatic approach to listening to students and families. The presenters introduced new pre-built surveys, AI-powered tools, and a three-phase maturity model.
🎤 Alan Wheat's Key Insights
Alan contributed valuable perspectives on what makes a "phenomenal" family experience:
"A phenomenal family experience is where the family knows what's happening around and about their child, and knows why, and understands what success criteria is."
Key Quotes:
- On Trust: "It takes a lot to get it right, and very little to get messed up."
- On Recovery: "Takes three years to erase the impact of one really bad interaction."
- On Values: "Families get turned off really quick when we appear to put our own preferences and values ahead of theirs."
- On Communication: "You can disagree without being disagreeable."
Practical Questions Asked:
- Video feedback consent — suggested annual registration-level consent
- Device capabilities — confirming kids have 1:1 iPads with cameras
- AI analysis scope — whether AI analyzes visual elements or just transcribes audio
The Three Phases of Experience Management
| Phase | Description | Tools |
|---|
| 1. Baselining | Pre-built K-12 surveys for students (grades 6-8, 9-12) and families with accessible reading levels | New survey templates, pre-built dashboards, national benchmarks (coming) |
| 2. Always-On Feedback | Continuous, transactional feedback beyond annual surveys | QR codes, website widgets, real-time problem solving |
| 3. Program Evaluation | Merging complex datasets for deeper insights | Cross-functional analytics, PD + achievement correlations |
Innovative AI & Technology Tools
- Automated Text Analytics: AI analyzes open-ended text for topics, sentiment, effort, emotional intensity, and intent — no manual coding needed
- Video Feedback: Respondents record video/audio. AI transcribes, summarizes key findings, identifies themes, creates "highlight reels" for board meetings
- Digital Experience Analytics: Tracks how families interact with district websites (clicks, heat maps, broken links), triggers pop-up surveys for frustrated users
- AI Response Tasks: AI summarizes individual responses, suggests action plans, triggers automated email follow-ups
Research Highlights
- Student Engagement: When students feel their voice matters → better attendance, focus, and academic outcomes
- Family Engagement: Authentic connections with families → positive impact on students, staff well-being, and community engagement
- Trust Model: The "Listen → Understand → Act" framework: collect → analyze → take action → improve experiences
Session Keywords
Qualtrics, student experience, family engagement, program evaluation, listening tools, surveys, dashboards, workflows, stakeholder engagement, automated text analytics, video feedback, digital experience analytics, AI summarization, baseline surveys, actionable insights
Guide created: March 18, 2026 | Source: K-12_Experience_Management_Session.pdf