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🎯 Keynote: Connected Thinkers & Experience
Qualtrics Summit X4 | March 18, 2026 | ~65 minutes
📄 Download Full Transcript (Original Text)
Speakers
- Priya Parker — Strategic Advisor, Author of "The Art of Gathering"
- Brad Anderson — President of Products and Engineering, Qualtrics
- Jay Shetty — Host of "On Purpose" podcast, Chief Purpose Officer at Common, Founder of Perfect Strangers Media
Priya Parker: The Art of Gathering
"The first 5% of an experience disproportionately affects how humans behave in the other 95%."
- People ask: Do I belong here? Is this for me? Are these my people?
- Hosts must design both hardware (venue, tech) AND software of connection
- Book: "The Art of Gathering" (2018), new book coming Fall 2026: "The Art of Fighting"
- Conflict style: Most orgs suffer from unhealthy peace more than unhealthy conflict
- Key insight: Hold healthy heat — best conversations have some fire
Brad Anderson: Experience is Your Business
"Experience is no longer a feature of your business — experience is your business."
Key Messages
- AI without context is blind — may automate friction/frustration
- AI with context drives intelligent actions and business outcomes
- Same NPS score (6) = 3 very different customers with different needs
The Flywheel Framework
Listen → Understand → Act → Continuously Learn
- System now always learning, continuously improving
- Helps you understand what to listen to
- Understands what each signal means
- Improves every time it takes action
TrueGreen Case Study
- Went from 300K data points to hundreds of millions
- CFO presenting tomorrow on business outcomes
Two Questions to Take Away
- What did you come to learn that you can change in your business?
- What one channel are you NOT listening to that you want to listen to next week?
Jay Shetty: Connected Thinkers Will Rule the Future
"If we can be connected thinkers, we can rule the future."
Key Insight: Associating
Harvard study of 3,000 executives: #1 skill for leaders = "associating" — finding connections where others see anomalies.
The Three Mindsets
1. Community Mindset
- MIT study: Employee A (diverse connections) more innovative than Employee B (echo chamber)
- Echo chambers reduce innovation
- Use AI to expose yourself to new perspectives, challenge your ideas
2. Coach Mindset
- Leaders as connectors, not doers
- Four personality types (from audience exercise):
| Type | Description | Motivation |
|---|
| Outgoing + Task | Doers, planners | Fire, aim, ready |
| Outgoing + People | Ideators, inspirers | Talk, brainstorm |
| Reserved + Task | Detail-focused, quality | Aim, aim, aim |
| Reserved + People | Supportive, emotionally intelligent | Hug, connect |
- AI can help communicate with different personality types
3. Child Mindset
- Exercise: 30 circles — adults write numbers/letters, kids see bubble wrap, chess boards, tennis balls
- Kids have fresh eyes, lateral thinking
- AI will never have been a child — that experience is uniquely human
Audience Interaction Highlights
- AI for work: Most raised hands (writing emails)
- AI for health advice: Many raised hands
- AI for therapy: Some raised hands
- AI for dating: 51% of women considered, 71% of men would consider
- Human judgment will become MORE valuable because of AI (most agreed)
Key Quotes
"Emotion beats function every time." — Brad Anderson
"AI without context is blind. AI with context drives intelligent actions." — Brad Anderson
"The job of a leader is to make sure I can get the best out of each instrument in the orchestra." — Jay Shetty
"Everyone is a genius, but if you judge a fish by its ability to climb a tree, it will spend its whole life believing it's stupid." — Jay Shetty (引用 Einstein)
Tomorrow's Preview
- TrueGreen CFO on CX business outcomes
- Marriott, Inspire Brands, DoorDash customer sessions
Guide created: March 18, 2026 | Source: Note_20260318_1600_otter.ai